Shivam Pal / beyond rankings
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Resume

Shivam Pal Sr SEO Analyst

6 years in SEO across agency and enterprise teams. I lead teams, own client relationships end to end and build systems that turn search visibility into revenue.

Download PDF LinkedIn New Delhi, India

Key wins

Top 10

for "shoes for men", "black shoes for men" and "kids shoes" for Campus Shoes (April 2025).

230K

Google Discover clicks from 8.29M impressions for Cadbury Dessert Corner (Aug 2024 to Feb 2025).

28 / 150

Campus Shoes target keywords on page one, worth 2.8M combined monthly search volume.

+30%

organic revenue for helloplayground.com while leading SEO at Passionfruit.

Experience

Sr SEO Analyst · Botpresso

  • Lead enterprise SEO for an EU e-commerce brand, managing and mentoring a team of 5 across end-to-end operations.
  • Run 4 language markets: Bulgarian, Croatian, Greek and Romanian, working closely with regional language experts.
  • Manage 50K+ monthly organic visits per domain, including 600K+ on the Bulgarian domain.
  • Migrated three domains from Magento 1 to Magento 2 and fixed crawling and indexing issues across all domains.
  • Write PRDs, automations and standards for page templates, layouts and SEO recommendations. Support new business pitches.
ozone.bgozone.hrozone.roozon.gr

SEO Lead · Passionfruit, Saket

  • Managed 15 US clients with end-to-end scope and led a team of 4 SEO analysts, from daily task planning to weekly check-ins.
  • Grew organic revenue by 30% for helloplayground.com.
  • Built content clusters for US clients and ran weekly client analysis presentations.
  • Created new business pitches for US clients.

Sr Executive SEO · GroupM, Gurgaon

  • Owned on-page and off-page SEO for major Indian brands, with weekly client analysis presentations.
  • Competitor analysis, keyword research, traffic analysis and UI/UX recommendations.
  • Meta titles, descriptions and content recommendations. Managed content and publication vendors.
  • Pitched optimisation ideas and new business. Won the Individual Contributor Award for Cadbury Dessert Corner.
Campus ShoesCadbury Dessert CornerMaruti Suzuki Driving SchoolSunovaTayyari Jeet Ki

SEO Analyst · Adlift Marketing, Gurgaon

  • Managed end-to-end SEO campaigns covering on-page, off-page and technical SEO.
  • Wrote proposals and projections for boAt, Cuemath, Chetak Electric and LAVA Mobiles.
  • Managed Google Search Console, Google Analytics and Google Business Profile. Optimised client blogs.
Schneider Electric · IndiaSchneider Electric · UAESchneider Electric · GlobalThe Luxe Nomads

SEO Analyst · RNF Technologies, Noida

  • On-page and off-page SEO for US clients: keyword research, technical audits and monthly reports.
  • Heatmap-based UI/UX suggestions and new landing page creation.
  • Built Looker Studio reporting and implemented the Indexing API with Python.

SEO Executive · KPL Tech Solution, Noida

  • On-page and off-page SEO for US projects, technical audits, keyword research and backlink building.

SEO Executive · Esearch Logix, Noida

  • Off-page SEO for US projects, keyword research, technical audits and monthly reports.