Campus Shoes
Took high-volume terms like "shoes for men", "black shoes for men" and "kids shoes" into the top 10.
2.8Msearch volume ranking on page one
Open to new projects and roles
Beyond SEO.
Built for Growth.
I'm Shivam Pal, an SEO professional focused on building growth systems, not just rankings. I combine SEO, AI, automation, data and multiple customer touchpoints to create scalable strategies that turn visibility into meaningful business growth.
- 6 yrs in SEO
- 15 clients led
- 4 EU markets live
Brands I've worked with
Growth for brands people already know.
Enterprise e-commerce, FMCG, automotive and global B2B, across India, the US, the Middle East and Europe.
Schneider Electric
SEO across India, the UAE and 7+ global markets including the USA, UK and France.
9+country sites
Maruti Suzuki
On-page, off-page and content recommendations for Maruti Suzuki Driving School.
End-to-endSEO ownership
Cadbury Dessert Corner
Built a Google Discover engine for recipe content. Won GroupM's Individual Contributor Award for it.
230KDiscover clicks · 8.29M impressions
Ozone BG
Enterprise SEO across Bulgarian, Croatian, Romanian and Greek domains, plus three Magento 1→2 migrations.
600K+monthly organic visits (BG)
Colorescience
Content clusters and organic growth strategy for the US market.
USmarket
6 yrsin SEO, agency and in-house
+30%organic revenue for a US client
15client accounts led end to end
4language markets managed at once
How I work
Four levers, one system.
search
SEO
Technical, on-page and content SEO at enterprise scale, including migrations and multi-market sites.
ai
AI search
Visibility in AI Overviews and answer engines, plus AI-assisted research and content workflows.
automation
Automation
PRDs, page-template standards, Indexing API scripts and repeatable processes that save team hours.
data
Data
GSC, GA4 and Looker Studio reporting that ties search work to revenue, not vanity metrics.
In the works
Case studiessoon
Projectssoon
Tools I've builtsoon